Marketing through E-mail and Issues Surrounding it

Marketing through E-mail and Issues Surrounding it

  21:47    Gaurav

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Email Marketing is one of the forms of direct marketing, which is done via Internet. Emails are sent to potential customers to boost the business, and gain the trust of the customer by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by repeating business with them. In simple words the procedure of sending emails to customers is known as email marketing. 

The major advantage of email marketing is that it doesn’t consume a lot of time, is negligible resource consuming and is also cost-efficient. Within a short period, a large audience can be targeted. Since the customers can be directly reached, feedback can be collected with ease. In terms of cost also it is not as expensive as newsletters. Reports have proven that this is the next best marketing technique after search marketing. It is effective in tracking the returns on investments. 

Email marketing is a modernized version of mail marketing. The advantage over direct mail marketing is that it takes less time to reach a customer than mailing. Like people check their mailboxes daily, inbox is also checked by majority of the Internet users on a daily basis. Over the period of time, lots of helpful tools and web services have been developed. List host is web service that provides lots of options to the marketers like managing huge emails and email address database. There are some advantages or disadvantages for email marketing

ADVANTAGES FOR EMAIL MARKETING

1. Easy to create
2. Easy to track
3. Easy to share
4.        Segment User and Customer Database Information
5. Reduce Overhead Costs
6. Save the Planet with Email Marketing!