10 Best Tips to Write Effective Emails

10 Best Tips to Write Effective Emails

  07:31    Gaurav

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Nowadays, we communicate more and more through email. We use Email communication to write something to friends, relatives, colleagues or clients. Whoever the recipient of your email, it is becoming very important that you write email effectively.  As you know, by writing effective email, you can save your time, other person’s time and you can win more trust & confidence from the other end.

Give Reply of Email As soon as Possible

More and more people contact each other through email. Even if they mention directly or not, they expect prompt responses. One of the study by Jupiter Research indicates that 35% of customers expect a reply within six hours, an additional 55% expect a response within 24 hours. Though many people focus on response time, content is just as important. The same study indicated that lack of a thorough response (45%) will cause on-line customers to view a company negatively when considering future purchases.

Learn the art of writing Email

Poorly crafted emails will generate additional emails back & forth, which potentially eating up more of your time. Worse, they can drive unnecessary calls to your most costly channel – your phone. And at that point, customers are bound to be angry and frustrated.

Here are some tips for writing email responses that are both thorough and appropriate:

1.     Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

2.     Make sure the subject line is concise and meaningful to the recipient…not just a generic
 “Response from Marketing Team” But also be careful that it doesn’t look like spam.

3.     Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

4.     Be brief. Use as few words as possible to convey your message. More is not better when it comes to email. An email is not perceived as an electronic letter.

5.    Use simple, declarative sentences. Write for a third or fourth grade audience, particularly if you’re creating templates that are sent automatically. You do not know the education level of your sender or the sender’s level of comfort with the English language.

6.    Be sensitive to the tone of the original email. If the sender is upset because of an error on your part, acknowledge the error. Clearly state what you are doing to correct the situation.

7.    Make sure you answer all the questions posed in the original inquiry. A partial answer frustrates the sender and results in additional contacts. It also makes the company sending the response look inept.

8.    Make it clear what actions you will be taking next and when the writer can expect the next contact from you.

9.    Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.

10.    Don’t  just tell the sender to go to your web site. In many cases, they have already been to
the web site and couldn’t find the answers they were looking for. If you want them to go back to the web site, provide a direct link to the exact information the reader needs.
            

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Branding and it's importance

Branding and it's importance

  06:11    Gaurav

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Definition of Branding:-The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers".

The brand is a marketing technique that has the potential to elevate your business to the top. It is to help your customers to form a recognizable association you.Link your business with a design, logo, slogan, and / or color and observe the positive results.

Brands create a sense of familiarity. If customers have seen your logo, insignia or name of the company, they are more likely to continue to select your product or service. In addition, they are more likely to suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising.

A brand allows potential customers remember your business. People may hurt knowing your philosophy or reputation. However, if they can recognize your brand, chances are greater that they will do business with you. Branding creates memory in the minds of the public.

When the public remembers your brand themselves and others familiar with it, they will come back. Customers are more likely to remain loyal to your business and are likely to buy other products or services to you based on the original brand product with which they have had success.

People are willing to pay more for products or services they highly respect. This means that customers are likely to pass the cheapest prices with competitors if your brand has made a positive impression on them. If customers believe in your product, they will pay for it.

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Importance Tip for Telephone Interview

Importance Tip for Telephone Interview

  22:24    Gaurav

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There is one type of job interview that is practiced by most companies before the actual interview and that is Telephone interview. This is something you could handle and it is somehow a polish for you for an actual interview.

The following are the things you have to have in mind so that you would be able to pass a telephone interview when you are able to do the following well:

• As you wait for the interviewee’s call, place your resume near you for guidance.

• Bring a paper and pencil for you to take notes.

• Be sure to turn off call waiting options or whatever features that may disturb you while taking the call.

• Make sure that there is silence for it may disturb your conversation if there are children crying and other forms of noise.

• No stereo, no TV please.

• Beware of eating or drinking anything while on an interview. You could take a sip of water when the interview is that long.

• Speak clearly and smile while you answer..

• Listen well and do not interrupt the interviewee.

• Answer briefly but straight to the point.

• Say thank you and appreciate compliments.

Though you do not see the person on the other line, you have to act as if you are talking face-to-face. It is good to be relaxed while taking the call.

When the phone rings, take a deep breath, lift the receiver and say to yourself that you are indeed going to make it for that job.

 

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Marketing through E-mail and Issues Surrounding it

Marketing through E-mail and Issues Surrounding it

  21:47    Gaurav

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Email Marketing is one of the forms of direct marketing, which is done via Internet. Emails are sent to potential customers to boost the business, and gain the trust of the customer by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by repeating business with them. In simple words the procedure of sending emails to customers is known as email marketing. 

The major advantage of email marketing is that it doesn’t consume a lot of time, is negligible resource consuming and is also cost-efficient. Within a short period, a large audience can be targeted. Since the customers can be directly reached, feedback can be collected with ease. In terms of cost also it is not as expensive as newsletters. Reports have proven that this is the next best marketing technique after search marketing. It is effective in tracking the returns on investments. 

Email marketing is a modernized version of mail marketing. The advantage over direct mail marketing is that it takes less time to reach a customer than mailing. Like people check their mailboxes daily, inbox is also checked by majority of the Internet users on a daily basis. Over the period of time, lots of helpful tools and web services have been developed. List host is web service that provides lots of options to the marketers like managing huge emails and email address database. There are some advantages or disadvantages for email marketing

ADVANTAGES FOR EMAIL MARKETING

1. Easy to create
2. Easy to track
3. Easy to share
4.        Segment User and Customer Database Information
5. Reduce Overhead Costs
6. Save the Planet with Email Marketing!

      

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Before and after your job interview

Before and after your job interview

  23:14    Gaurav

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With so many people seeking employment, how could one make it to an available slot? Well, the resume matters, it is the best reflection of how qualified is you for a certain position. In order for you to make it for that job position, you need to equip your self with the weapons to excel over the other applicants. That is, to impress the employer in your job interview.

What must you do?

Before the interview:

• Know the company you are applying for. How could you do this? Research about the facts and figures of that company you are eyeing.
• Expect the questions to be asked and be prepared to answer the. On the other hand, be prepared to ask questions.
• Make sure that you are prepared with how you would look. The way you dress up would leave impressions to the interviewer.
•  Do not wear too much accessories, you just have to wear something decent, ironed, and the shoes must be clean as well.

 On the interview:

• Punctuality matters most. There is a need for you to arrive early for the interview. This would be the best first acts you could do. When you arrive late, this already a move to give your employer a negative impression of you.
• Act as a professional to everyone you get along with or meet. With this approach, you would be able to introduce your self as someone professional, ready to take the challenges in the arena of professions.
• Answer questions with the eye contact to your interviewer. Be attentive when he/she asks question.

After the interview:

• Say thank you to the interview. This is a really great act you could do. This would indeed show that you take the interview as a rich part of your experience.
• Relax and wait for the results.

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5 things you should never include in your resume

5 things you should never include in your resume

  23:21    Gaurav

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Composing a resume is a difficult task, as we all know. It takes time and patience to fit your whole professional history within one or two pages, and present yourself as the best candidate for the job. While we focus so much of our energy on what to include in our resumes, we forget to stop and think about the information that should never be included. The following five items are at the top of the Resume Don’ts list:

 1. Do not get personal. Any information that discloses your demographics should not be listed in your resume. Your age, race, ethnicity, religious beliefs, marital status, physical appearance, or your personal philosophies are not critical to your job performance, and therefore should never be listed on  on your resume. Your resume is not a list of your hobbies or interests.

2. Do not list salary information or requirements on your resume. This is a strict rule, and you must follow it. Your employer is concerned with what your desired salary is, not what you earned in your first job out of college. 

3.Do not use jargon or too many “big words.” Unless you are absolutely certain that the person reading your resume will understand the terminology you are using, avoid using jargon in your resume. 

4. Do not list your personal web site. As a rule, do not include your personal web site if it contains your photo or other photos that may be viewed as inappropriate, if the site you have is entirely for personal purposes, you are best leaving it off your resume. Only include a link to your web site if the pages are set up to showcase your professional portfolio. 

5. Do not have any typos. The most important factor in achieving a winning resume is proof reading. You want to put your best foot forward. If your resume contains grammar and spelling problems, your potential employer will get an impression that you are not detail-oriented.

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How to manage your time schedule

How to manage your time schedule

  08:20    Gaurav

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1. Carry a schedule and record all your thoughts, conversations and activities for a week. This will help you understand how much you can get done during the course of a day and where your precious moments are going. 
2. Any activity or conversation that's important to your success should have a time assigned to it. To-do lists get longer and longer to the point where they're unworkable. 
3. Plan to spend at least 50 percent of your time engaged in the thoughts, activities and conversations that produce most of your results.
4.  Plan time to be pulled away from what you're doing. Take, for instance, the concept of having "office hours." Isn't "office hours" another way of saying "planned interruptions?"
5. Take the first 30 minutes of every day to plan your day. Don't start your day until you complete your time plan. 
6. Put up a "Do not disturb" sign when you absolutely have to get work done.
7. Remember that it's impossible to get everything done. Also remember that odds are good that 20 percent of your thoughts, conversations and activities produce 80 percent of your results.

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